Minted + BRIDES
Wedding Color of the Year 2025 - Verona Sunset
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Design: Summer Christiansen
Art Direction: Hannah Pierce
Creative Direction: Lauren Richel Kelly -
Collaboration campaign for Minted and BRIDES magazine. Color of the Year establishes a trend forecast for the wedding color that most couples will be using in the year of 2025.
Teaser and launch reels
performance: +300K views, +5000 likes, and +2500 shares
Minted + BRIDES
Wedding Color of the Year 2024 - Marseille Bleu
Teaser and launch reels